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Product reviews work very well. But if you are going to be successful at it, you will need to understand that reviews are not just another form of advertising. I'm sure you've seen them time and time again, product reviews that look as if the product owner wrote them himself. Nothing more than a sale page in cheap disguise. Now, there is a way for you to give honest opinions and boost your affiliate sales all while building a strong following. Here are some tips...

When visitors trust you, only then will your reviews start "pulling in" some sales for you.. One needs to be careful not to start promoting anything and everything at the risk of seeing their credibility shattered. When recommendations are nothing more than exaggerated and obvious sales pitch, your visitors will turn around and leave your site in a heartbeat and will most certainly never return.

When writing reviews, you also need to include everything you didn't like about the product or service in question. Rather than working against you, this will make you look like somebody who cares about your visitor and will make them feel like you are not trying to sell them. It will make your reviews more realistic, thus increasing your credibility.

Furthermore, if your visitor is really interested in the product or service you are offering, they will be thrilled to learn what are the strong points, the not so good, and how the product will benefit them or their business.

When reviewing a product or service, there are some things to keep in mind on how to make it work effectively and leave you with the upper-hand every time.

Be the go to guy in your niche

At least, one of the experts in your niche. Remember this phrase: "Price resistance diminishes in direct proportion to trust". When customers feel and believe that you are an expert in your field, they will be more "open" to whipping out that credit card. On the other hand, if you are not giving them a feeling of confidence and self-assurance in endorsing your products, they will feel the same way and will look for a different product or service which, in their mind, is more believable.

How do you establish this expertise you ask? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements not only from known personalities but from people just like them.

Tell it like it is

Remember one thing, your prospects are not stupid. You will get much better results if you sound low key and bursting with confidence, than screaming and seeking attention. Besides, its unprofessional and you don't want that message stick to your potential customers and clients, right? Best to appear cool and self-assured at all times. You won't be the only expert promoting and they may already know what you are telling them. Back up your sayings with hard facts and good information, and they will gladly spend hundreds, sometimes even thousands on your promotions. But if you miss this, they are smart enough to look at your competitors and see what they are offering.

Give them something first

While recommending a product or service, it's always good that you give out something. Very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services. It can be in the form of a free report, a tutorial video, a PLR product they can make their own, or anything that will add value to your offer.

Try and test the product yourself

Before you add your recommendations to anything, you should try and test the product and the product support. Do not run the risk of endorsing junk. Just think how long it took you to build credibility and trust among your visitors. It could all be taken away with one mistake on your part. If possible, have recommendations of products that you have 100% confidence in. Test the product support yourself buy submitting a few questions to the help desk. This will ensure that the people you referred would not be left high and dry when a problem comes along.

Take a good look at your affiliate market and look at all the strategies being used by your competitors. What will make you stand above and ahead of them. Focus on the things that work for you. Focus on the things that made you choose that product in the first place. And even more important, what's in it for your prospects?